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Cookie Policy

Last Updated: May 16, 2026

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website owners.

Alongside cookies, we also use similar technologies such as web beacons, pixel tags, and local storage objects that function in comparable ways. This policy covers all such technologies collectively referred to as "cookies."

2. How We Use Cookies

Vexa uses cookies for several purposes. Specifically, cookies allow us to:

  • Keep you signed in during your session and across visits.
  • Remember your language preference and UI settings (e.g., dark mode).
  • Understand how you navigate the site so we can improve the user experience.
  • Measure the effectiveness of our marketing campaigns.
  • Detect and prevent fraud and abuse.
  • Provide relevant features based on your usage patterns.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function. They enable core features such as user authentication, session management, and security. You cannot opt out of strictly necessary cookies.

Examples: Session token, CSRF protection token, locale preference cookie (NEXT_LOCALE)

Retention: Session or up to 30 days

3.2 Analytics Cookies

These cookies help us understand how visitors interact with Vexa. We use this data in aggregate to improve page performance, identify drop-off points, and optimize the generation flow. We use Plausible Analytics (privacy-first, no personal data stored) for this purpose.

Provider: Plausible Analytics

Data collected: Page views, referrer, device type (no personal identifiers)

Retention: Aggregated — no individual cookie stored

3.3 Marketing & Attribution Cookies

We use Google Analytics and Google Ads to measure the effectiveness of our advertising campaigns and to understand which channels bring users to Vexa. These cookies may track your activity across websites.

Providers: Google Analytics (GA4), Google Ads

Data collected: Pages visited, conversion events, approximate location

Retention: Up to 26 months (GA4 default)

3.4 Functional / Preference Cookies

These cookies remember choices you make to personalize your experience, such as your selected AI model, video resolution preference, or watermark setting.

Examples: Last-used model, UI preferences

Retention: Up to 12 months

4. Third-Party Cookies

Some cookies on Vexa are placed by third-party services we integrate with. These third parties have their own privacy policies and cookie practices, which we encourage you to review:

  • Google (Analytics & Ads) — Google Privacy Policy
  • Creem (Payment processing) — handles billing cookies on checkout pages
  • Cloudflare — security and performance cookies

5. Cookie Retention Periods

Cookies fall into two duration categories:

  • Session cookies — temporary cookies deleted automatically when you close your browser.
  • Persistent cookies — remain on your device for a set period (see per-category details above) or until you delete them manually.

6. Managing and Disabling Cookies

You have several options to control cookies:

  • Browser settings — all modern browsers allow you to view, block, and delete cookies. Check the help section of your browser for instructions:Chrome,Firefox,Safari.
  • Google Analytics opt-out — install the Google Analytics Opt-out Browser Add-on.
  • Do Not Track — we respect the DNT browser signal where technically feasible.

Note: Disabling strictly necessary cookies will impair or prevent login and core functionality of Vexa.

7. Changes to This Policy

We may update this Cookie Policy as our practices or applicable laws change. We will update the "Last Updated" date at the top of this page. For material changes, we may notify you via a banner on the site or by email.

8. Contact Us

If you have questions about our use of cookies, please contact us at support@sora-2.run.